The image that I chose to critique is one of the infamous "Above the Influence" ads. I chose this ad because I think it has a lot of relevance to college students today since the party lifestyle has become so prevalent in colleges. Along with that lifestyle often comes drinking and sometimes even drug use. Probably the most widely used drugs is marijuana, which is what this ad is talking about. The ad asks readers a true or false question, which gives them the opportunity to think about what the ad is trying to say. They use pathos to their advantage when they ask "weed isn't so cool when your little brother finds you high." This question really gets the reader thinking about what their family would think if they knew the truth. The other question "weed can get you kicked off the soccer team" is obviously true because I have never known of a sports team to support the use of drugs. Since weed is an illegal substance, one can obviously get kicked out of any organization that finds out they use, which gets the reader to think about their priorities. Obviously this article would be more effective towards someone who already uses marijuana, but it can also be influential on those who don't by giving them reason never to try the drug.
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